vrijdag 27 januari 2023

Ruff Majik - Elektrik Ram


Ruff Majik - Elektrik Ram

When the weather is exceptionally foul and your mood isn’t much better; there is usually just one option… Saturate it all with some grimy, speed garage and low bearing doom fuzz. In this case we went with Tårn by Ruff Majik. In a small, secluded mining town in rural South Africa, three friends heard the call of the void, and spat fuzz back at it. Thus, Ruff Majik was born, and the adventure of sex, drugs and mostly rock ‘n roll began. Spinning now on transparent yellow with red splatter. Which came at us through the awesome Lay Bare Recordings; with huge fold out poster and stickers as well… Awesome release on all fronts! But we're really here to announce a new single for Ruf Majik! For their new album which will be released on Mongrel Records somewhere around April 2023... 

Elektrik Ram is the new single and title track from South African stoner rock reprobates Ruf Majik’s upcoming album.

Vocalist and guitarist Johni Holiday’s quick stint in a mental wellness facility brought on the lyrics and structure of Elektrik Ram. “What started as a fun ditty, emulating the sound of Siamese Dream era Smashing Pumpkins, became a triumphant battle song chronicling the power of picking up where you left off and trying again.” Explains Johni.

He delves deeper into the message behind the song, “Conquering dependency on medication and machines (as a replacement for human contact) to step out victorious. It's a song about not letting go of rage but using it instead to break through the barriers of modern living.”

The first gasps of air this song took was a three-part harmony that Johni wrote using only his acoustic guitar and a tape recorder to lay down the ideas. From there it was presented to the other members of the band, with the idea of making a relentless juggernaut of a song. "It should sound like a swarm of bees, but with an uplifting crescendo" Johni said.

Lyrically, Holiday referenced the feeling of being incapacitated on a hospital bed and combined it with an allegory for oppressive and dogmatic religious views, to drive the point home that "fate will not grant you any favours, you must take them." 



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